Internet-enabled access to alternative food networks: A comparison of online and offline food shoppers and their differing interpretations of quality

B. Wills, A. Arundel

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Online food retail has the potential to broaden access to systems of food provision which promote social and environmental quality attributes. This possibility is explored using data from a survey of 365 consumers who purchased food either via internet retailers of local and organic food, or via farmers' markets, in Vancouver, Canada and Melbourne, Australia. Survey results are analyzed using principal component and regression techniques and interpreted via the theoretical framework of conventions theory. Key findings show that while online retailers of local organic food are not currently attracting more resource constrained consumers, they do appeal to a similar, although broader, array of quality conventions. This research provides new insights into the challenges and opportunities associated with increasing consumer access to alternative food networks, as well as adding to the small number of quantitative studies in the conventions theory literature.

Original languageEnglish
Pages (from-to)701-712
Number of pages12
JournalAgriculture and Human Values
Volume34
Issue number3
DOIs
Publication statusPublished - Sep 2017

JEL classifications

  • q18 - "Agricultural Policy; Food Policy"
  • o13 - "Economic Development: Agriculture; Natural Resources; Energy; Environment; Other Primary Products"
  • o33 - "Technological Change: Choices and Consequences; Diffusion Processes"

Keywords

  • Access equity
  • Alternative food networks
  • Conventions theory
  • Internet retail
  • FARMERS MARKETS
  • EMBEDDEDNESS
  • POLITICS
  • LOCALISM
  • SUPPLY CHAINS
  • CHANGING WORLDS
  • CONVENTIONS
  • CALIFORNIA
  • ORGANIC AGRICULTURE
  • ECONOMY

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