TY - JOUR
T1 - Internet-based experiments: prospects and possibilities for behavioral research
AU - Hunton, J.
AU - Bryant, S.
AU - Stone, D.
PY - 2004/1/1
Y1 - 2004/1/1
N2 - The emerging technology of Internet-based experiments offers behavioral accounting research (BAR) new possibilities for obtaining large sample sizes, providing world-wide access to previously hard-to-reach participants (e.g., CFOs, audit partners, and financial analysts) and exploring new research questions. However, the validity characteristics of Internet-based experiments differ from previous BAR technologies. Herein, we review existing BAR Internet-based experiments, describe how to create and run Internet-based experiments, overview emerging literature on the validity of Internet-based experiments, and highlight several areas where the use of Internet-based experimentation offers accounting behavioral researchers new possibilities for exploring previously uninvestigated research questions.
AB - The emerging technology of Internet-based experiments offers behavioral accounting research (BAR) new possibilities for obtaining large sample sizes, providing world-wide access to previously hard-to-reach participants (e.g., CFOs, audit partners, and financial analysts) and exploring new research questions. However, the validity characteristics of Internet-based experiments differ from previous BAR technologies. Herein, we review existing BAR Internet-based experiments, describe how to create and run Internet-based experiments, overview emerging literature on the validity of Internet-based experiments, and highlight several areas where the use of Internet-based experimentation offers accounting behavioral researchers new possibilities for exploring previously uninvestigated research questions.
U2 - 10.2308/bria.2004.16.1.107
DO - 10.2308/bria.2004.16.1.107
M3 - Article
SN - 1050-4753
VL - 16
SP - 107
EP - 129
JO - Behavioral Research in Accounting
JF - Behavioral Research in Accounting
ER -