Internationalization of Soft Industrial Services: From Client Following to Market Seeking

T. Lommelen, P.F.J. Pauwels

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationConference Proceedings 2001 EMAC Conference Track Rethinking International Marketing
PublisherEMAC
Publication statusPublished - 1 Jan 2001
Eventconference; 2001-01-01; 2001-01-01 -
Duration: 1 Jan 20011 Jan 2001

Conference

Conferenceconference; 2001-01-01; 2001-01-01
Period1/01/011/01/01

Cite this

Lommelen, T., & Pauwels, P. F. J. (2001). Internationalization of Soft Industrial Services: From Client Following to Market Seeking. In Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing EMAC.