Internationalization of Soft Industrial Services: From Client Following to Market Seeking

T. Lommelen; P.F.J. Pauwels

Internationalization of Soft Industrial Services: From Client Following to Market Seeking

T. Lommelen, P.F.J. Pauwels

Marketing & Supply Chain Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing
Publisher	EMAC
Publication status	Published - 1 Jan 2001
Event	conference; 2001-01-01; 2001-01-01 - Duration: 1 Jan 2001 → 1 Jan 2001

Conference

Conference	conference; 2001-01-01; 2001-01-01
Period	1/01/01 → 1/01/01

Cite this

@inproceedings{e05989a8835647b9b6664c77c1086b36,

title = "Internationalization of Soft Industrial Services: From Client Following to Market Seeking",

author = "T. Lommelen and P.F.J. Pauwels",

note = "Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing Emac ; conference; 2001-01-01; 2001-01-01 ; Conference date: 01-01-2001 Through 01-01-2001",

year = "2001",

month = jan,

day = "1",

language = "English",

booktitle = "Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing",

publisher = "EMAC",

}

TY - GEN

T1 - Internationalization of Soft Industrial Services: From Client Following to Market Seeking

AU - Lommelen, T.

AU - Pauwels, P.F.J.

N1 - Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing Emac

PY - 2001/1/1

Y1 - 2001/1/1

M3 - Conference article in proceeding

BT - Conference Proceedings 2001 EMAC Conference Track Rethinking International Marketing

PB - EMAC

T2 - conference; 2001-01-01; 2001-01-01

Y2 - 1 January 2001 through 1 January 2001

ER -