Information provision and energy consumption: Evidence from a field experiment

Erdal Aydin, Dirk Brounen, Nils Kok*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

33 Citations (Web of Science)

Abstract

Energy consumption and the residential real estate market are closely related, leading to a multitude of policy interventions targeted to reduce the carbon externality from the housing market. Feedback provision regarding household energy consumption is considered a low-cost strategy for promoting energy conservation. Although various studies investigate the impact of information feedback on energy consumption, less is known about the heterogeneity of these responses. In this paper, we report the findings from a field experiment where participants are exposed to consumption feedback through the use of in-home displays during two discrete stages. The results show that information provision reduces electricity consumption by around 20%, on average, relative to a sample of non-treated households. Importantly, we also show that this average effect significantly differs based on the time of day and across the treatment group. Most of the feedback effect occurs during off-peak hours, and clusters among households that are older and that are most focused on energy conservation.
Original languageEnglish
Pages (from-to)403-410
Number of pages8
JournalEnergy Economics
Volume71
DOIs
Publication statusPublished - Mar 2018

Keywords

  • Energy conservation
  • Feedback
  • Information provision
  • Field experiment
  • HOUSEHOLD ELECTRICITY CONSUMPTION
  • SOCIAL NORMS
  • CONSERVATION
  • FEEDBACK
  • POWER
  • EFFICIENCY
  • BEHAVIOR

Cite this