Influencing Organizations to Promote Health: Applying Stakeholder Theory

Gerjo Kok*, Zamira Gurabardhi, Nell H. Gottlieb, Fred R. H. Zijlstra

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Stakeholder theory may help health promoters to make changes at the organizational and policy level to promote health. A stakeholder is any individual, group, or organization that can influence an organization. The organization that is the focus for influence attempts is called the focal organization. The more salient a stakeholder is and the more central in the network, the stronger the influence. As stakeholders, health promoters may use communicative, compromise, deinstitutionalization, or coercive methods through an ally or a coalition. A hypothetical case study, involving adolescent use of harmful legal products, illustrates the process of applying stakeholder theory to strategic decision making.
Original languageEnglish
Pages (from-to)123S-132S
JournalHealth Education & Behavior
Publication statusPublished - Apr 2015


  • ecological model
  • environmental approaches
  • health promotion
  • organizational change
  • stakeholder analysis
  • stakeholder theory

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