Individual Investors' Needs and the Investment Professional: Lessons from Marketing

A.O.I. Hoffmann

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	82-93
Journal	The Journal of Investment Consulting
Volume	8
Issue number	2
Publication status	Published - 1 Jan 2007

Cite this

@article{9da428cfefe04e438d8accfbeb363753,

title = "Individual Investors' Needs and the Investment Professional: Lessons from Marketing",

author = "A.O.I. Hoffmann",

year = "2007",

month = jan,

day = "1",

language = "English",

volume = "8",

pages = "82--93",

journal = "The Journal of Investment Consulting",

issn = "1524-6035",

publisher = "Investment Management Consultants Association",

number = "2",

}