Inclusive Language and Privacy Policies: A Rights-based Approach

This article explores the role of inclusive language in privacy policies, emphasizing its legal significance and impact on user trust and regulatory compliance. By analysing privacy policies from Amazon, Uber, and Meta, the study highlights the prevalent use of masculine as a default linguistic form, reinforcing gender biases and excluding diverse identities. The research argues that the right to personal data protection should inherently include non-discriminatory language as part of the principle of transparency under EU data protection law. The study further underscores how privacy policies, as fundamental tools for informing users about their rights, should reflect corporate commitment to gender equity and non-discrimination. It proposes that supervisory authorities should consider language inclusivity when interpreting GDPR requirements and suggests AI-driven solutions to assist companies in implementing inclusive language in legal texts. Ultimately, the findings call for a shift toward gender-fair language in privacy policies as a necessary step toward fostering a more equitable digital environment aligned with EU fundamental rights.