Impulsivity in the supermarket. Responses to calorie taxes and subsidies in healthy weight undergraduates

J.C.A.H. Giesen*, R.C. Havermans, C. Nederkoorn, A. Jansen

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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The present study investigated the effect of taxing high-energy dense products and subsidizing low-energy dense products on changes in calorie consumption. More specifically, we hypothesized that 'more impulsive' individuals were less influenced by such pricing strategies compared to 'less impulsive' individuals. Contrary to our hypothesis, results showed that 'more impulsive' individuals adjusted their calorie consumption with regard to price changes whereas 'less impulsive' participants were less influenced by price changes. Furthermore, taxing high-energy dense products was more successful in reducing calorie consumption than subsidizing low-energy dense products.
Original languageEnglish
Pages (from-to)6-10
Issue number1
Early online date12 Oct 2011
Publication statusPublished - 1 Jan 2012

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