Improving local implementation of an MNC's global CSR strategy: the importance of stakeholders

Philip M. van Woerkom, Annemarie van Zeijl-Rozema

    Research output: Contribution to journalArticleAcademicpeer-review

    Original languageEnglish
    Pages (from-to)247-265
    JournalInternational Journal of Business Environment
    Volume9
    Issue number3
    DOIs
    Publication statusPublished - 2017

    Keywords

    • corporate social responsibility
    • CSR strategy
    • stakeholders
    • salience
    • credibility
    • legitimacy
    • multinational corporations
    • MNCs
    • business environment
    • global approach
    • improving local implementation
    • value creation
    • self-assessment

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