@inproceedings{40fdbd4bcfb942dd8ab5d67201e71462,
title = "Improving attribute-importance measurement; A reference-point approach",
abstract = "Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.",
keywords = "LOSS AVERSION, REFERENCE DEPENDENCE, CHOICE, JUDGMENT, DECISION, MODEL",
author = "{van Ittersum}, K and Pennings, {Joost M.E.} and B Wansink and {van Trijp}, HCM",
year = "2004",
language = "English",
isbn = "0-915552-53-1",
series = "ADVANCES IN CONSUMER RESEARCH",
publisher = "Association for Consumer Research",
pages = "84--85",
editor = "BE Kahn and MF Luce",
booktitle = "ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI",
address = "United States",
note = "Conference of the Association-for-Consumer-Research (ACR 2003) ; Conference date: 08-10-2003 Through 08-10-2003",
}