Improving attribute-importance measurement; A reference-point approach

K van Ittersum; Joost M.E. Pennings; B Wansink; HCM van Trijp

Improving attribute-importance measurement; A reference-point approach

K van Ittersum^*, Joost M.E. Pennings, B Wansink, HCM van Trijp

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

1 Citation (Web of Science)

Abstract

Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.

Original language	English
Title of host publication	ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
Editors	BE Kahn, MF Luce
Publisher	Association for Consumer Research
Pages	84-85
Number of pages	2
ISBN (Print)	0-915552-53-1
Publication status	Published - 2004
Externally published	Yes
Event	Conference of the Association-for-Consumer-Research (ACR 2003) - Toronto, Canada Duration: 8 Oct 2003 → 8 Oct 2003

Publication series

Series	ADVANCES IN CONSUMER RESEARCH
Volume	31
ISSN	0098-9258

Conference

Conference	Conference of the Association-for-Consumer-Research (ACR 2003)
Country/Territory	Canada
City	Toronto
Period	8/10/03 → 8/10/03

Keywords

LOSS AVERSION
REFERENCE DEPENDENCE
CHOICE
JUDGMENT
DECISION
MODEL

Cite this

@inproceedings{40fdbd4bcfb942dd8ab5d67201e71462,

title = "Improving attribute-importance measurement; A reference-point approach",

abstract = "Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.",

keywords = "LOSS AVERSION, REFERENCE DEPENDENCE, CHOICE, JUDGMENT, DECISION, MODEL",

author = "{van Ittersum}, K and Pennings, {Joost M.E.} and B Wansink and {van Trijp}, HCM",

year = "2004",

language = "English",

isbn = "0-915552-53-1",

series = "ADVANCES IN CONSUMER RESEARCH",

publisher = "Association for Consumer Research",

pages = "84--85",

editor = "BE Kahn and MF Luce",

booktitle = "ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI",

address = "United States",

note = "Conference of the Association-for-Consumer-Research (ACR 2003) ; Conference date: 08-10-2003 Through 08-10-2003",

}

van Ittersum, K, Pennings, JME, Wansink, B & van Trijp, HCM 2004, Improving attribute-importance measurement; A reference-point approach. in BE Kahn & MF Luce (eds), ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Association for Consumer Research, ADVANCES IN CONSUMER RESEARCH, vol. 31, pp. 84-85, Conference of the Association-for-Consumer-Research (ACR 2003), Toronto, Canada, 8/10/03.

Improving attribute-importance measurement; A reference-point approach. / van Ittersum, K; Pennings, Joost M.E.; Wansink, B et al.
ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. ed. / BE Kahn; MF Luce. Association for Consumer Research, 2004. p. 84-85 (ADVANCES IN CONSUMER RESEARCH, Vol. 31).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

TY - GEN

T1 - Improving attribute-importance measurement; A reference-point approach

AU - van Ittersum, K

AU - Pennings, Joost M.E.

AU - Wansink, B

AU - van Trijp, HCM

PY - 2004

Y1 - 2004

N2 - Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.

AB - Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.

KW - LOSS AVERSION

KW - REFERENCE DEPENDENCE

KW - CHOICE

KW - JUDGMENT

KW - DECISION

KW - MODEL

M3 - Conference article in proceeding

SN - 0-915552-53-1

T3 - ADVANCES IN CONSUMER RESEARCH

SP - 84

EP - 85

BT - ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI

A2 - Kahn, BE

A2 - Luce, MF

PB - Association for Consumer Research

T2 - Conference of the Association-for-Consumer-Research (ACR 2003)

Y2 - 8 October 2003 through 8 October 2003

ER -