Impact of Customer Technology Readiness on the Adoption and Evaluation of a New E-Service

V.M. Liljander, J. Gummerus, A.C.R. van Riel

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of 11th Recent Advances in Retailing and Services Science Conference
EditorsHJP Timmermans
Place of PublicationPrague
PublisherPrague
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-07-11; 2004-07-14 -
Duration: 11 Jul 200414 Jul 2004

Conference

Conferenceconference; 2004-07-11; 2004-07-14
Period11/07/0414/07/04

Cite this

Liljander, V. M., Gummerus, J., & van Riel, A. C. R. (2004). Impact of Customer Technology Readiness on the Adoption and Evaluation of a New E-Service. In HJP. Timmermans (Ed.), Proceedings of 11th Recent Advances in Retailing and Services Science Conference Prague.