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Immersive Environments

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Abstract

Immersive environments present significant management opportunities for businesses, enabling innovative approaches to employee engagement, customer interactions, and operational efficiency. Through the integration of virtual and augmented reality technologies, organizations can enhance training programs, improve workplace safety, and optimize operational support in sectors such as manufacturing and engineering. Additionally, immersive environments facilitate remote collaboration, talent acquisition, and the creation of engaging work environments, addressing the challenges of a competitive job market. Looking forward, advancements in technology and user experience will drive the widespread adoption of immersive environments, fostering interdisciplinary collaboration to create personalized and interactive experiences. As immersive technologies become more accessible and widespread, accompanied by supplementary tools and techniques, they hold immense potential to revolutionize industries beyond entertainment, including healthcare and education. The trajectory of immersive environments points towards continued growth, innovation, and enhanced human engagement across various sectors, signaling a transformative shift in how businesses operate and interact with their stakeholders. Also, we propose the holistic framework for immersive environments, comprising three interconnected elements: immersive technology, environment, and experiences. These elements collectively shape and define the nature of immersive environments, influencing their creation, deployment, and impact.
Original languageEnglish
Title of host publicationInternational Encyclopedia of Business Management
EditorsVanessa Ratten
PublisherElsevier
Pages567-575
Volume3
ISBN (Electronic)9780443137013
ISBN (Print)9780443137020
DOIs
Publication statusPublished - 2026

Keywords

  • Experience
  • Extended reality
  • Immersive environments
  • Management
  • Virtual reality

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