'Ik wed dat ik het kan!' - Bereik en effect van een televisieprogramma over stoppen met roken bij laag-, middelbaar en hoogopgeleide rokers

G.E. Nagelhout, M.A. Wiebing, B. van den Putte, H. de Vries, M. Crone, S.M. Bot, M.C. Willemsen

Research output: Contribution to journalArticleAcademicpeer-review


Smoking is in the Netherlands more prevalent among lower and moderate educated than among higher educated people. The entertainment-education television show 'I bet I can do it!' was specifically designed to stimulate smoking cessation among low and moderate educated smokers.The effect of the television show was evaluated with longitudinal data of the International Tobacco Control Policy Evaluation Project. Dutch smokers (n = 1,743) aged 15 years and older filled in a survey before and after the seven episodes of 'I bet I can do it!' in 2008.Low educated (OR = 1,55, p = 0,048) and moderate educated respondents (OR = 1,99, p smokers.
Original languageDutch
Pages (from-to)84-92
JournalTijdschrift voor Gezondheidswetenschappen
Issue number2
Publication statusPublished - 1 Jan 2014

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