How to Survive in a Growth-Oriented Economy: Findings of a Semi-Systematic Literature Review on the Role of Growth for Sufficiency-Oriented Businesses

Sufficiency-oriented businesses aim for levels of resource use that can guarantee well-being for all while remaining within the boundaries of the planet. They want to meet consumer needs rather than wants, which may run directly counter to profit maximization and growth ambitions. Therefore, this semi-systematic literature review investigates the meaning that growth holds for sufficiency-oriented businesses, which conflicts emerge, and how companies try to resolve them, thereby contributing a perspective on how these businesses can survive in a growth-oriented economy.