How do consumers make choices? : a summary of evidence from marketing and psychology

Z. Babutsidze

Research output: Working paperProfessional

355 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherUNU-MERIT, Maastricht Economic and Social Research and Training Centre on Innovation and Technology
Number of pages24
Publication statusPublished - 1 Jan 2007

Publication series

SeriesUNU-MERIT Working Papers
Number005

Cite this

Babutsidze, Z. (2007). How do consumers make choices? : a summary of evidence from marketing and psychology. UNU-MERIT, Maastricht Economic and Social Research and Training Centre on Innovation and Technology. UNU-MERIT Working Papers, No. 005