@article{18e08da1840b4357b662e2a5499845ca,
title = "How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval",
keywords = "Moral identity, Compensation, Ethical brands, Customers, BEHAVIOR, RECOVERY, APOLOGY, GREEN, SATISFACTION, WILLINGNESS, RECOGNITION, COMPLAINTS, INTENTION, JUDGMENTS",
author = "{van Gils}, Suzanne and Horton, {Kate E.}",
year = "2019",
month = feb,
doi = "10.1016/j.jbusres.2018.07.042",
language = "English",
volume = "95",
pages = "455--463",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Science",
}