| Original language | English |
|---|---|
| Pages (from-to) | 455-463 |
| Number of pages | 9 |
| Journal | Journal of Business Research |
| Volume | 95 |
| DOIs | |
| Publication status | Published - Feb 2019 |
Keywords
- Moral identity
- Compensation
- Ethical brands
- Customers
- BEHAVIOR
- RECOVERY
- APOLOGY
- GREEN
- SATISFACTION
- WILLINGNESS
- RECOGNITION
- COMPLAINTS
- INTENTION
- JUDGMENTS
Cite this
}
How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval. / van Gils, Suzanne; Horton, Kate E.
In: Journal of Business Research, Vol. 95, 02.2019, p. 455-463.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval
AU - van Gils, Suzanne
AU - Horton, Kate E.
PY - 2019/2
Y1 - 2019/2
KW - Moral identity
KW - Compensation
KW - Ethical brands
KW - Customers
KW - BEHAVIOR
KW - RECOVERY
KW - APOLOGY
KW - GREEN
KW - SATISFACTION
KW - WILLINGNESS
KW - RECOGNITION
KW - COMPLAINTS
KW - INTENTION
KW - JUDGMENTS
U2 - 10.1016/j.jbusres.2018.07.042
DO - 10.1016/j.jbusres.2018.07.042
M3 - Article
VL - 95
SP - 455
EP - 463
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -