How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

K. de Wulf, G.J. Odekerken-Schröder, D. Iacobucci

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{b229e9708f5b44e2960fe64133bacf53,

title = "How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration",

author = "{de Wulf}, K. and G.J. Odekerken-Schr{\"o}der and D. Iacobucci",

year = "2001",

month = jan,

day = "1",

language = "English",

volume = "65",

pages = "33--50",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "SAGE Publications Inc.",

number = "4",

}