How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

K. de Wulf, G.J. Odekerken-Schröder, D. Iacobucci

Research output: Contribution to journalArticleAcademicpeer-review

775 Citations (Scopus)
Original languageEnglish
Pages (from-to)33-50
JournalJournal of Marketing
Volume65
Issue number4
Publication statusPublished - 1 Jan 2001

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