Original language | English |
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Pages (from-to) | 33-50 |
Journal | Journal of Marketing |
Volume | 65 |
Issue number | 4 |
Publication status | Published - 1 Jan 2001 |
How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
K. de Wulf, G.J. Odekerken-Schröder, D. Iacobucci
Research output: Contribution to journal › Article › Academic › peer-review