How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Original language	English
Pages (from-to)	33-50
Journal	Journal of Marketing
Volume	65
Issue number	4
Publication status	Published - 1 Jan 2001

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de Wulf, K., Odekerken-Schröder, G. J., & Iacobucci, D. (2001). How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing, 65(4), 33-50.

de Wulf, K. ; Odekerken-Schröder, G.J. ; Iacobucci, D. / How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. In: Journal of Marketing. 2001 ; Vol. 65, No. 4. pp. 33-50.

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title = "How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration",

author = "{de Wulf}, K. and G.J. Odekerken-Schr{\"o}der and D. Iacobucci",

year = "2001",

month = jan,

day = "1",

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volume = "65",

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de Wulf, K, Odekerken-Schröder, GJ & Iacobucci, D 2001, 'How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration', Journal of Marketing, vol. 65, no. 4, pp. 33-50.

How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. / de Wulf, K.; Odekerken-Schröder, G.J.; Iacobucci, D.

In: Journal of Marketing, Vol. 65, No. 4, 01.01.2001, p. 33-50.

Research output: Contribution to journal › Article › Academic › peer-review

TY - JOUR

T1 - How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

AU - de Wulf, K.

AU - Odekerken-Schröder, G.J.

AU - Iacobucci, D.

PY - 2001/1/1

Y1 - 2001/1/1

M3 - Article

VL - 65

SP - 33

EP - 50

JO - Journal of Marketing

JF - Journal of Marketing

SN - 0022-2429

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de Wulf K, Odekerken-Schröder GJ, Iacobucci D. How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing. 2001 Jan 1;65(4):33-50.