Health Communication and Consumer Action: Promise and Pitfalls

C. Moorman, M.F. Luce

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)117-121
JournalMarketing News
Volume35
Publication statusPublished - 1 Jan 2008

Cite this

Moorman, C., & Luce, M. F. (2008). Health Communication and Consumer Action: Promise and Pitfalls. Marketing News, 35, 117-121.