| Original language | English |
|---|---|
| Pages (from-to) | 117-121 |
| Journal | Marketing News |
| Volume | 35 |
| Publication status | Published - 1 Jan 2008 |
Health Communication and Consumer Action: Promise and Pitfalls
C. Moorman, M.F. Luce
Research output: Contribution to journal › Article › Academic › peer-review