TY - JOUR
T1 - Green Meal? The role of situational contexts for real-time vegetarian Meal choices
AU - Wensing, Joana
AU - Polman, Daniel
AU - Lopez-Rivas, Jose D.
AU - Cremades, Roger
AU - Van Leeuwen, Eveline
N1 - data:
PY - 2024/9/1
Y1 - 2024/9/1
N2 - This study addresses the urgent need to decrease meat consumption by untangling in which situations urban citizens opt for vegetarian meals over meals that include meat. To do so, this study applies ecological momentary assessment (EMA) over three subsequent weeks with a sample of 82 participants and 1449 daily meal choices. Results indicate a significant association between individuals’ vegetarian meal choices and factors such as meal type, meal location, and presence of others – for instance, vegetarian meals are more likely to be eaten at breakfast, when people are at home, or when they are alone. Furthermore, individuals are much more likely to eat vegetarian when others in their company also eat a vegetarian meal. Beyond these physical and social contexts, the study finds that the likelihood of eating vegetarian decreases when people are happy, and increases when people are more relaxed in the meal situation. Based on these findings, the study offers practical recommendations for interventions targeting situations highly associated with meat consumption and calls for future research on causal evidence.
AB - This study addresses the urgent need to decrease meat consumption by untangling in which situations urban citizens opt for vegetarian meals over meals that include meat. To do so, this study applies ecological momentary assessment (EMA) over three subsequent weeks with a sample of 82 participants and 1449 daily meal choices. Results indicate a significant association between individuals’ vegetarian meal choices and factors such as meal type, meal location, and presence of others – for instance, vegetarian meals are more likely to be eaten at breakfast, when people are at home, or when they are alone. Furthermore, individuals are much more likely to eat vegetarian when others in their company also eat a vegetarian meal. Beyond these physical and social contexts, the study finds that the likelihood of eating vegetarian decreases when people are happy, and increases when people are more relaxed in the meal situation. Based on these findings, the study offers practical recommendations for interventions targeting situations highly associated with meat consumption and calls for future research on causal evidence.
KW - Context
KW - Ecological momentary assessment
KW - Food
KW - Meat consumption
KW - Mood
KW - Situation
U2 - 10.1016/j.jenvp.2024.102403
DO - 10.1016/j.jenvp.2024.102403
M3 - Article
SN - 0272-4944
VL - 98
JO - Journal of Environmental Psychology
JF - Journal of Environmental Psychology
M1 - 102403
ER -