Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK

Roya Gholami*, Alemayehu Molla, Suparna Goswami, Christopher Brewster

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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This study examines the intention of environmentally-oriented social enterprises to continue using Green IS (an eco-localization website here) in Herefordshire located in the West Midlands region of the United Kingdom. The Herefordshire Greenlinks (HGL) Association is a local business community that operates primarily through the HGL Website in order to help local social enterprises find and trade local eco-friendly goods and services. It is an example of a "market-based" approach to solving social and environmental issues that is inspired by a bottom-up view of community development and eco-localization. Based on the theory of uses and gratification of media use and the new environmental paradigm, we propose a research model that outlines the various factors contributing to intention to continue using an eco-localization website. The research model and its associated hypotheses were empirically tested using a dataset generated from a survey of 83 small social enterprises. The results demonstrate the importance of three different types of gratification - content, social and performance gratification as well as users' environmental concerns in determining the intention to continue using an eco-localization website. This study contributes to the Green IS literature by extending research to the social sector environment, and it also provides practical insight for designers of such community-led eco-localization websites.

Original languageEnglish
Pages (from-to)1345-1361
Number of pages17
JournalInformation Systems Frontiers
Issue number6
Publication statusPublished - Dec 2018


  • Green IS
  • Social enterprise
  • Uses and Gratifications theory
  • IS continuance
  • WEB

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