Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data

Eric Waarts, Martin Carree, Berend Wierenga

    Research output: Contribution to journalArticleAcademicpeer-review

    11 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)483-490
    Number of pages8
    JournalJournal of Marketing Research
    Volume28
    Issue number4
    DOIs
    Publication statusPublished - Nov 1991

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