“Friends and followers”: the social organisation of firms’ online communities

Ad van Iterson; Johanna Richter

doi:10.1007/978-3-319-51571-7

“Friends and followers”: the social organisation of firms’ online communities

Ad van Iterson, Johanna Richter

Organisation,Strategy & Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	The Social Organisation of Marketing
Subtitle of host publication	A Figurational Approach to People, Organisations, and Markets
Editors	John Connolly, Paddy Dolan
Place of Publication	London
Publisher	Palgrave
Pages	171-192
ISBN (Print)	978-3-319-51570-0
DOIs	https://doi.org/10.1007/978-3-319-51571-7
Publication status	Published - 2017

Access to Document

10.1007/978-3-319-51571-7

https://link.springer.com/book/10.1007/978-3-319-51571-7

Cite this

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title = "“Friends and followers”: the social organisation of firms{\textquoteright} online communities",

author = "{van Iterson}, Ad and Johanna Richter",

note = "data source: Own data",

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doi = "10.1007/978-3-319-51571-7",

language = "English",

isbn = "978-3-319-51570-0",

pages = "171--192",

editor = "Connolly, {John } and Paddy Dolan",

booktitle = "The Social Organisation of Marketing",

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}

“Friends and followers”: the social organisation of firms’ online communities. / van Iterson, Ad; Richter, Johanna.

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. ed. / John Connolly; Paddy Dolan. London : Palgrave, 2017. p. 171-192.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - “Friends and followers”: the social organisation of firms’ online communities

AU - van Iterson, Ad

AU - Richter, Johanna

N1 - data source: Own data

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DO - 10.1007/978-3-319-51571-7

M3 - Chapter

SN - 978-3-319-51570-0

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EP - 192

BT - The Social Organisation of Marketing

A2 - Connolly, John

A2 - Dolan, Paddy

PB - Palgrave

CY - London

ER -