“Friends and followers”: the social organisation of firms’ online communities

Ad van Iterson, Johanna Richter

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Social Organisation of Marketing
Subtitle of host publicationA Figurational Approach to People, Organisations, and Markets
EditorsJohn Connolly, Paddy Dolan
Place of PublicationLondon
PublisherPalgrave
Pages171-192
ISBN (Print)978-3-319-51570-0
DOIs
Publication statusPublished - 2017

Cite this

van Iterson, A., & Richter, J. (2017). “Friends and followers”: the social organisation of firms’ online communities. In J. Connolly, & P. Dolan (Eds.), The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets (pp. 171-192). Palgrave. https://doi.org/10.1007/978-3-319-51571-7