“Friends and followers”: the social organisation of firms’ online communities

Original language	English
Title of host publication	The Social Organisation of Marketing
Subtitle of host publication	A Figurational Approach to People, Organisations, and Markets
Editors	John Connolly, Paddy Dolan
Place of Publication	London
Publisher	Palgrave
Pages	171-192
ISBN (Print)	978-3-319-51570-0
DOIs	https://doi.org/10.1007/978-3-319-51571-7
Publication status	Published - 2017

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• 10.1007/978-3-319-51571-7

• https://link.springer.com/book/10.1007/978-3-319-51571-7

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van Iterson, A., & Richter, J. (2017). “Friends and followers”: the social organisation of firms’ online communities. In J. Connolly, & P. Dolan (Eds.), The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets (pp. 171-192). Palgrave. https://doi.org/10.1007/978-3-319-51571-7

van Iterson, Ad ; Richter, Johanna. / “Friends and followers”: the social organisation of firms’ online communities. The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. editor / John Connolly ; Paddy Dolan. London : Palgrave, 2017. pp. 171-192

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van Iterson, A & Richter, J 2017, “Friends and followers”: the social organisation of firms’ online communities. in J Connolly & P Dolan (eds), The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. Palgrave, London, pp. 171-192. https://doi.org/10.1007/978-3-319-51571-7

“Friends and followers”: the social organisation of firms’ online communities. / van Iterson, Ad; Richter, Johanna.

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. ed. / John Connolly; Paddy Dolan. London : Palgrave, 2017. p. 171-192.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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T1 - “Friends and followers”: the social organisation of firms’ online communities

AU - van Iterson, Ad

AU - Richter, Johanna

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DO - 10.1007/978-3-319-51571-7

M3 - Chapter

SN - 978-3-319-51570-0

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EP - 192

BT - The Social Organisation of Marketing

A2 - Connolly, John

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PB - Palgrave

CY - London

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van Iterson A, Richter J. “Friends and followers”: the social organisation of firms’ online communities. In Connolly J, Dolan P, editors, The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. London: Palgrave. 2017. p. 171-192 https://doi.org/10.1007/978-3-319-51571-7