Original language | English |
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Title of host publication | The Social Organisation of Marketing |
Subtitle of host publication | A Figurational Approach to People, Organisations, and Markets |
Editors | John Connolly, Paddy Dolan |
Place of Publication | London |
Publisher | Palgrave |
Pages | 171-192 |
ISBN (Print) | 978-3-319-51570-0 |
DOIs | |
Publication status | Published - 2017 |
“Friends and followers”: the social organisation of firms’ online communities
Ad van Iterson, Johanna Richter
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic