Free can catch me : empirical studies on the effects of premium and free-trial promotions on consumer behavior

Research output: Thesis › Doctoral Thesis › Internal

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Maastricht University
Supervisors/Advisors	Wetzels, Martin, Supervisor Foubert, Bram, Co-Supervisor
Award date	18 Dec 2012
Place of Publication	Maastricht
Publisher	Datawyse / Universitaire Pers Maastricht
Print ISBNs	9789461591999
DOIs	https://doi.org/10.26481/dis.20121218cr
Publication status	Published - 1 Jan 2012

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@phdthesis{17253f9446344605b037e690b3a65fbe,

title = "Free can catch me : empirical studies on the effects of premium and free-trial promotions on consumer behavior",

author = "C. Rolef",

year = "2012",

month = jan,

day = "1",

doi = "10.26481/dis.20121218cr",

language = "English",

isbn = "9789461591999",

publisher = "Datawyse / Universitaire Pers Maastricht",

address = "Netherlands",

school = "Maastricht University",

}