The German apprenticeship training system depends on firms' willingness to train youth. Using German firm-level data, this paper discusses which motives drive firms' participation in training apprentices. A focus is given to those firms that do not fit the standard economic argumentation of the production or investment motive. These firms accept (net) costs of training, although they are not interested in employing their apprentices as skilled workers afterwards. This paper suggest that firm tradition and the social responsibility of firms are relatively more important in this group of firms. Moreover, the segment of firms not training according to standard motives shrinks over the years between the two reference surveys.