Factors Influencing the Adoption of Mobile Gaming Services

M.H.P. Kleijnen, J.C. de Ruyter, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

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Abstract

The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of m-commerce and m-services, several relevant adoption factors are highlighted. These factors have been researched empirically, via a conjoint study conducted in the Netherlands. The results illustrated a hierarchical importance of the factors identified, whereby perceived risk, complexity, and compatibility were identified as the three main regarded as the factors that are mainly influencing the adoption of mobile gaming applications. Based on these findings, we have provided several managerial implications.
Original languageEnglish
Title of host publicationMobile Commerce
Subtitle of host publicationTechnology, Theory and Applications
EditorsBE Mennecke, TJ Strader
Place of PublicationHershey
PublisherIdea Group Publishing
Pages202-217
Number of pages16
ISBN (Electronic)9781591400905
ISBN (Print)9781591400448, 1591400449, 9781931777827
DOIs
Publication statusPublished - 1 Jan 2002

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