Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context

Nhat Le, Bram Foubert, Barbara Briers, Kathleen Cleeren

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 48th EMAC Conference, Hamburg
Publication status	Published - 29 May 2019

Cite this

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title = "Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context",

author = "Nhat Le and Bram Foubert and Barbara Briers and Kathleen Cleeren",

note = "Donor-level donation data from a large human-rights organisation",

year = "2019",

month = may,

day = "29",

language = "English",

booktitle = "Proceedings of the 48th EMAC Conference, Hamburg",

}

TY - GEN

T1 - Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context

AU - Le, Nhat

AU - Foubert, Bram

AU - Briers, Barbara

AU - Cleeren, Kathleen

N1 - Donor-level donation data from a large human-rights organisation

PY - 2019/5/29

Y1 - 2019/5/29

UR - https://www.emac-2019.org/proceedings/

M3 - Conference article in proceeding

BT - Proceedings of the 48th EMAC Conference, Hamburg

ER -