Extending Electronic Portals with New Services: Effects of Fit on Consumer Evaluations of the Extensions

A.C.R. van Riel, J. Ouwersloot

Research output: Working paperProfessional

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Number of pages28
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMAXX Working Paper
Number2003-08

Cite this

van Riel, A. C. R., & Ouwersloot, J. (2003). Extending Electronic Portals with New Services: Effects of Fit on Consumer Evaluations of the Extensions. Marketing & Supply Chain Management. MAXX Working Paper, No. 2003-08