Exploring the post-termination stage of consumer-brand relationships: An empirical investigation of the premium car market

Keyphrases

• Car Market 100%
• Consumer-brand Relationship 100%
• Depth Interviews 50%
• Qualitative Techniques 50%
• Categorical Principal Component Analysis 50%
• Exact Logistic Regression 50%
• Triangulation 50%
• Consumer Response 50%
• Grounded Theory 50%
• Life-cycle Model 50%
• Recovery Stage 50%
• Customer Response 50%
• Car Brand 50%
• Customer Group 50%
• Potential Recovery 50%
• Positive Customers 50%
• Customer Relationship Management 50%
• Response Dimension 50%
• Negative Customers 50%
• Customer Life Cycle 50%

INIS

• investigations 100%
• market 100%
• cars 100%
• dimensions 100%
• dissolution 100%
• recovery 50%
• management 50%
• depth 50%
• drawing 50%
• principal component analysis 50%
• bridges 50%

Social Sciences

• Grounded Theory 100%