| Original language | English |
|---|---|
| Title of host publication | Internet Marketing Research |
| Editors | O Lee |
| Place of Publication | Hershey |
| Publisher | Idea Group Publishing |
| Pages | 176-186 |
| ISBN (Electronic) | 9781930708891 |
| ISBN (Print) | 9781878289971 |
| DOIs | |
| Publication status | Published - 1 Jan 2001 |
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