Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO(2) emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO(2) emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.
- Pro-environment consumer behavior
- Voluntary carbon offsetting
- Theory of planned behavior
- PLANNED BEHAVIOR