Explaining pro-environment consumer behavior in air travel

M.J.H. van Birgelen, J. Semeijn

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO(2) emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO(2) emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly. 

Original languageEnglish
Pages (from-to)125-128
Number of pages4
JournalJournal of Air Transport Management
Volume17
Issue number2
DOIs
Publication statusPublished - Mar 2011

Keywords

  • Pro-environment consumer behavior
  • Voluntary carbon offsetting
  • Theory of planned behavior
  • PLANNED BEHAVIOR
  • ATTITUDE

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