Ethical Ideology and Public Attitudes towards Marine Life in China

Mo Chen*, Pim Martens

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


This study investigates public attitudes in Chinese society towards marine life and determines the roles of basic demographics and ethical ideology in shaping these attitudes. An online survey was conducted in 22 mainland coastal cities on the basis of a questionnaire regarding demographical information, the Ethical Position Questionnaire ( EPQ ), and an adapted marine life version of the Animal Attitude Scale ( AAS ). Results demonstrate that Chinese women are more concerned about marine life protection than men. Ethical idealism has positive effects while ethical relativism has negative effects on public attitudes towards marine life. Chinese citizens consider using marine life for food as acceptable, but less acceptable to use their skin or fur. Moreover, ethical ideology is found to have no influence upon public attitudes towards using marine life in medical experiments.
Original languageEnglish
Pages (from-to)1-21
JournalSociety & Animals
Early online date30 May 2022
Publication statusPublished - 2022


  • marine life
  • public attitudes
  • ethical ideology
  • gender difference
  • China

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