Abstract
This is the definition of "Essentialism" in the book "Elgar Encyclopedia of Consumer Behavior". Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Original language | English |
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Title of host publication | Elgar Encyclopedia of Consumer Behavior |
Editors | Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak |
Publisher | Edward Elgar Publishing |
Chapter | 48 |
Pages | 154-156 |
Number of pages | 3 |
ISBN (Electronic) | 9781803926278 |
ISBN (Print) | 9781803926261 |
DOIs | |
Publication status | Published - 1 Jan 2024 |
Keywords
- Authenticity
- Essence
- Essentialism
- Memorabilia
- Non-tangible connections
- Perceived value