Essays on Online Marketing Communications

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	University of Cologne
Supervisors/Advisors	REINARTZ, WERNER J., Supervisor, External person
Award date	22 Apr 2013
Publication status	Published - 2013
Externally published	Yes

Prizes

• Förderpreis der Horizont Stiftung

  Lobschat, L. (Recipient), 2015

  Prize: Prize (including medals and awards) › Academic

  • Digital Marketing 100%
  • Marketing Communication 100%
  • marketing 100%
  • Online Marketing Communication 100%

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Lobschat, L. (2013). Essays on Online Marketing Communications. [Doctoral Thesis, University of Cologne].

Lobschat, Lara. / Essays on Online Marketing Communications. 2013.

@phdthesis{6e19bbdcb05b45238dbe03c23606719f,

title = "Essays on Online Marketing Communications",

author = "Lara Lobschat",

year = "2013",

language = "English",

school = "University of Cologne",

}

Lobschat, L 2013, 'Essays on Online Marketing Communications', Doctor of Philosophy, University of Cologne.

Essays on Online Marketing Communications. / Lobschat, Lara.
2013.

Research output: Thesis › Doctoral Thesis › External

TY - BOOK

T1 - Essays on Online Marketing Communications

AU - Lobschat, Lara

PY - 2013

Y1 - 2013

M3 - Doctoral Thesis

ER -

Lobschat L. Essays on Online Marketing Communications. 2013.