Abstract
The current thesis is concerned with the importance of including consumer interaction in theoretical models for deriving aggregate implications.
Applications discussed include advertising and R&D policies. The thesis demonstrates that changes in structure and intensity of consumer interaction can drastically change the behaviour of demand.
| Original language | English |
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| Qualification | Doctor of Philosophy |
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| Supervisors/Advisors |
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| Award date | 12 Jan 2010 |
| Place of Publication | Maastricht |
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| Publication status | Published - 1 Jan 2010 |
Keywords
- consumer interaction
- theoretical models
- advertising
- R&D policies