The current thesis is concerned with the importance of including consumer interaction in theoretical models for deriving aggregate implications. Applications discussed include advertising and R&D policies. The thesis demonstrates that changes in structure and intensity of consumer interaction can drastically change the behaviour of demand.
|Qualification||Doctor of Philosophy|
|Award date||12 Jan 2010|
|Place of Publication||Maastricht|
|Publication status||Published - 1 Jan 2010|
- consumer interaction
- theoretical models
- R&D policies