Drivers of Continuous Usage: A Consumer Perspective on Mobile Payment Service Ecosystems

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
EditorsA.A. Shaikh, H. Karjaluoto
PublisherRoutledge/Taylor & Francis Group
Chapter7
Pages135-158
ISBN (Electronic)978-1-351-17446-6
ISBN (Print)978-0-815-38694-0
Publication statusPublished - 2019

Cite this

Ciuchita, R. (2019). Drivers of Continuous Usage: A Consumer Perspective on Mobile Payment Service Ecosystems. In A. A. Shaikh, & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour (pp. 135-158). Routledge/Taylor & Francis Group.