Original language | English |
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Title of host publication | Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour |
Editors | A.A. Shaikh, H. Karjaluoto |
Publisher | Routledge/Taylor & Francis Group |
Chapter | 7 |
Pages | 135-158 |
ISBN (Electronic) | 978-1-351-17446-6 |
ISBN (Print) | 978-0-815-38694-0 |
DOIs | |
Publication status | Published - 2019 |
Drivers of Continuous Usage: A Consumer Perspective on Mobile Payment Service Ecosystems
Robert Ciuchita
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic