Abstract
UPDATED-February 19, 2017. In this work, we analyze video pitches of creators in crowdfunding campaigns and focus on linguistic particularities of 'lead user' entrepreneurs. Theory suggests that lead users sense needs long before they become known to the broader public and would benefit greatly from finding a solution to these needs. For our study, we consider 404 video pitches of creators on Kickstarter, distinguishing lead users and regular campaigners. The study employs natural language processing (NLP) of (video-to-)speech-to-text content. Initial results indicate that lead users are more oriented towards product and problemsolving rather than focusing on pecuniary motives.
Original language | English |
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Title of host publication | CHI EA'17: Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems |
Place of Publication | Denver Colorado |
Publisher | Association for Computing Machinery (ACM) |
Pages | 2683-2689 |
Number of pages | 7 |
ISBN (Electronic) | 9781450346566 |
ISBN (Print) | 978-1-4503-4656-6 |
DOIs | |
Publication status | Published - 6 May 2017 |
Externally published | Yes |