Do Offline and Online Marketing Go Hand in Hand? Cross-channel and Synergy Effects of Direct Mailing and Display Advertising

Lisan Lesscher, Lara Lobschat, Peter Verhoef

Research output: Working paper / Preprint › Working paper

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2021

Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
Lesscher, L., Lobschat, L. & Verhoef, P. C., Sept 2021, In: International Journal of Research in Marketing. 38, 3, p. 678-697 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access