Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising

Lisan Lesscher, Lara Lobschat^*, Peter C. Verhoef

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

1 Working paper

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2020

Do Offline and Online Marketing Go Hand in Hand? Cross-channel and Synergy Effects of Direct Mailing and Display Advertising
Lesscher, L., Lobschat, L. & Verhoef, P., 23 Oct 2020, Marketing Science Institute Working Papers, 63 p. (Marketing Science Intstitute Working Paper Series; No. 124, Vol. 20).
Research output: Working paper / Preprint › Working paper

Open Access