Abstract
This note examines isomorphism and diversity in a global industry. We study how the ongoing internationalisation process has affected companies from various regions of the world. Empirical research is focussed on the international computer industry. We find that companies in this sector have become more divergent and that there is little evidence of a process of isomorphism.
Original language | English |
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Pages (from-to) | 347-356 |
Journal | Journal of International Business Studies |
Volume | 32 |
DOIs | |
Publication status | Published - 1 Jan 2001 |