Do company strategies and structures converge in global markets? Evidence from the computer industry

J. Hagedoorn, G.M. Duysters*

*Corresponding author for this work

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This note examines isomorphism and diversity in a global industry. We study how the ongoing internationalisation process has affected companies from various regions of the world. Empirical research is focussed on the international computer industry. We find that companies in this sector have become more divergent and that there is little evidence of a process of isomorphism.
Original languageEnglish
Pages (from-to)347-356
JournalJournal of International Business Studies
Publication statusPublished - 1 Jan 2001

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