Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy

Frank Berkers*, Oktay Türetken, Baris Özkan, Anna Wilbik, Onat Ege Adali, Rick Gilsing, Paul W.P.J. Grefen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Abstract

The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization's responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.

Original languageEnglish
Title of host publication Boosting Collaborative Networks 4.0
Subtitle of host publicationPRO-VE 2020: Boosting Collaborative Networks 4.0
EditorsL.M. Camarinha-Matos, H. Afsarmanesh, A. Ortiz
PublisherSpringer, Cham
Pages47-60
Number of pages14
Volume598
ISBN (Electronic)978-3-030-62412-5
ISBN (Print)978-3-030-62411-8
DOIs
Publication statusPublished - 2020
EventBoosting Collaborative Networks 4.0: 21st IFIP WG 5.5 Working Conference on Virtual Enterprises - Valencia Spain, Valencia, Spain
Duration: 23 Nov 202025 Nov 2020

Publication series

SeriesIFIP Advances in Information and Communication Technology
Volume598
ISSN1868-4238

Conference

ConferenceBoosting Collaborative Networks 4.0
Abbreviated titlePRO-VE 2020
Country/TerritorySpain
CityValencia
Period23/11/2025/11/20

Keywords

  • Business model
  • Collaborative network
  • Digital business strategy
  • Digital platform
  • Strategic objectives

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