Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy

Frank Berkers; Oktay Türetken; Baris Özkan; Anna Wilbik; Onat Ege  Adali; Rick Gilsing; Paul W.P.J. Grefen

doi:10.1007/978-3-030-62412-5_4

Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy

Frank Berkers^*, Oktay Türetken, Baris Özkan, Anna Wilbik, Onat Ege Adali, Rick Gilsing, Paul W.P.J. Grefen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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Abstract

The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization's responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.

Original language	English
Title of host publication	Boosting Collaborative Networks 4.0
Subtitle of host publication	PRO-VE 2020: Boosting Collaborative Networks 4.0
Editors	L.M. Camarinha-Matos, H. Afsarmanesh, A. Ortiz
Publisher	Springer, Cham
Pages	47-60
Number of pages	14
Volume	598
ISBN (Electronic)	978-3-030-62412-5
ISBN (Print)	978-3-030-62411-8
DOIs	https://doi.org/10.1007/978-3-030-62412-5_4
Publication status	Published - 2020
Event	Boosting Collaborative Networks 4.0: 21st IFIP WG 5.5 Working Conference on Virtual Enterprises - Valencia Spain, Valencia, Spain Duration: 23 Nov 2020 → 25 Nov 2020

Publication series

Series	IFIP Advances in Information and Communication Technology
Volume	598
ISSN	1868-4238

Conference

Conference	Boosting Collaborative Networks 4.0
Abbreviated title	PRO-VE 2020
Country/Territory	Spain
City	Valencia
Period	23/11/20 → 25/11/20

Keywords

Business model
Collaborative network
Digital business strategy
Digital platform
Strategic objectives

Access to Document

10.1007/978-3-030-62412-5_4

Full text Final published version, 3 MBLicence: Taverne

Cite this

Berkers, F., Türetken, O., Özkan, B., Wilbik, A., Adali, O. E., Gilsing, R., & Grefen, P. W. P. J. (2020). Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. In L. M. Camarinha-Matos, H. Afsarmanesh, & A. Ortiz (Eds.), Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0 (Vol. 598, pp. 47-60). Springer, Cham. https://doi.org/10.1007/978-3-030-62412-5_4

Berkers, Frank ; Türetken, Oktay ; Özkan, Baris et al. / Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0. editor / L.M. Camarinha-Matos ; H. Afsarmanesh ; A. Ortiz. Vol. 598 Springer, Cham, 2020. pp. 47-60 (IFIP Advances in Information and Communication Technology, Vol. 598).

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abstract = "The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization's responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.",

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author = "Frank Berkers and Oktay T{\"u}retken and Baris {\"O}zkan and Anna Wilbik and Adali, {Onat Ege} and Rick Gilsing and Grefen, {Paul W.P.J.}",

note = "Funding Information: SMART4ALL has received funding from the European Union{\textquoteright}s Horizon 2020 research and innovation programme under Grant Agreement No 872614. We thank to the reviewers for their detailed and insightful feedback to improve this document. Publisher Copyright: {\textcopyright} 2020, IFIP International Federation for Information Processing.; Boosting Collaborative Networks 4.0 : 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020 ; Conference date: 23-11-2020 Through 25-11-2020",

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Berkers, F, Türetken, O, Özkan, B, Wilbik, A, Adali, OE, Gilsing, R & Grefen, PWPJ 2020, Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. in LM Camarinha-Matos, H Afsarmanesh & A Ortiz (eds), Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0. vol. 598, Springer, Cham, IFIP Advances in Information and Communication Technology, vol. 598, pp. 47-60, Boosting Collaborative Networks 4.0, Valencia, Spain, 23/11/20. https://doi.org/10.1007/978-3-030-62412-5_4

Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. / Berkers, Frank; Türetken, Oktay; Özkan, Baris et al.
Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0. ed. / L.M. Camarinha-Matos; H. Afsarmanesh; A. Ortiz. Vol. 598 Springer, Cham, 2020. p. 47-60 (IFIP Advances in Information and Communication Technology, Vol. 598).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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AU - Berkers, Frank

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AU - Adali, Onat Ege

AU - Gilsing, Rick

AU - Grefen, Paul W.P.J.

N1 - Funding Information: SMART4ALL has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 872614. We thank to the reviewers for their detailed and insightful feedback to improve this document. Publisher Copyright: © 2020, IFIP International Federation for Information Processing.

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Berkers F, Türetken O, Özkan B, Wilbik A, Adali OE, Gilsing R et al. Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. In Camarinha-Matos LM, Afsarmanesh H, Ortiz A, editors, Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0. Vol. 598. Springer, Cham. 2020. p. 47-60. (IFIP Advances in Information and Communication Technology, Vol. 598). doi: 10.1007/978-3-030-62412-5_4