Customer Loyalty to Content-Based Web Sites: The Case of a Online Health Care Service

J. Viitanen, V.M. Liljander, M. Pura, A.C.R. van Riel

Research output: Working paperProfessional

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Number of pages35
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMAXX Working Paper
Number2003-01

Cite this

Viitanen, J., Liljander, V. M., Pura, M., & van Riel, A. C. R. (2003). Customer Loyalty to Content-Based Web Sites: The Case of a Online Health Care Service. Marketing & Supply Chain Management. MAXX Working Paper, No. 2003-01