Customer Loyalty to Content-Based Web Sites: The Case of a Online Health Care Service

J. Viitanen, V.M. Liljander, M. Pura, A.C.R. van Riel

Research output: Working paper / Preprint › Working paper

Original language	English
Place of Publication	onbekend
Publisher	Marketing & Supply Chain Management
Number of pages	35
Publication status	Published - 1 Jan 2003

Series	MAXX Working Paper
Number	2003-01

Cite this

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