Customer Loyalty to Content-Based Web Sites: The Case of a Online Health Care Service

J. Viitanen, V.M. Liljander, M. Pura, A.C.R. van Riel

Research output: Working paper / PreprintWorking paper

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Number of pages35
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMAXX Working Paper

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