We investigate the influence of basic attentional processes (attentional tuning—narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader attentional scope, becoming more receptive to goal-irrelevant stimuli.
|Title of host publication||Advances in Consumer Research|
|Editors||Kristin Diehl, Carolyn Yoon|
|Place of Publication||Duluth, MN|
|Publication status||Published - 2015|
Sadowski, S., Fennis, B., & van Ittersum, K. (2015). Cue Me In! the Effect of Attentional Tuning on the Susceptibility to Contextual Cues. In K. Diehl, & C. Yoon (Eds.), Advances in Consumer Research (Vol. 43, pp. 680-681). http://www.acrwebsite.org/volumes/v43/acr_vol43_1019707.pdf