Cue Me In! the Effect of Attentional Tuning on the Susceptibility to Contextual Cues

Sebastian Sadowski, Bob Fennis, Koert van Ittersum

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review


We investigate the influence of basic attentional processes (attentional tuning—narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader attentional scope, becoming more receptive to goal-irrelevant stimuli.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsKristin Diehl, Carolyn Yoon
Place of PublicationDuluth, MN
Publication statusPublished - 2015
Externally publishedYes


  • Priming
  • Cognition
  • Attention

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