Abstract
We investigate the influence of basic attentional processes (attentional tuning—narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader attentional scope, becoming more receptive to goal-irrelevant stimuli.
Original language | English |
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Title of host publication | Advances in Consumer Research |
Editors | Kristin Diehl, Carolyn Yoon |
Place of Publication | Duluth, MN |
Pages | 680-681 |
Volume | 43 |
Publication status | Published - 2015 |
Externally published | Yes |
Keywords
- Priming
- Cognition
- Attention