Creating Market Complementarities in Product Development

K. Kyriakopoulos; C. Moorman

Creating Market Complementarities in Product Development

K. Kyriakopoulos, C. Moorman

Marketing & Supply Chain Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	AMA Winter Market Educators' Conference Proceedings
Publisher	AMA
Publication status	Published - 1 Jan 2002
Event	conference; 2002-01-01; 2002-01-01 - Duration: 1 Jan 2002 → 1 Jan 2002

Conference

Conference	conference; 2002-01-01; 2002-01-01
Period	1/01/02 → 1/01/02

Cite this

@inproceedings{755aa5539de1460881675d433297e120,

title = "Creating Market Complementarities in Product Development",

author = "K. Kyriakopoulos and C. Moorman",

note = "AMA Winter Market Educators' Conference Proceedings AMA ; conference; 2002-01-01; 2002-01-01 ; Conference date: 01-01-2002 Through 01-01-2002",

year = "2002",

month = jan,

day = "1",

language = "English",

booktitle = "AMA Winter Market Educators' Conference Proceedings",

publisher = "AMA",

address = "United States",

}

TY - GEN

T1 - Creating Market Complementarities in Product Development

AU - Kyriakopoulos, K.

AU - Moorman, C.

N1 - AMA Winter Market Educators' Conference Proceedings AMA

PY - 2002/1/1

Y1 - 2002/1/1

M3 - Conference article in proceeding

BT - AMA Winter Market Educators' Conference Proceedings

PB - AMA

T2 - conference; 2002-01-01; 2002-01-01

Y2 - 1 January 2002 through 1 January 2002

ER -