Creating Market Complementarities in Product Development

K. Kyriakopoulos, C. Moorman

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationAMA Winter Market Educators' Conference Proceedings
PublisherAMA
Publication statusPublished - 1 Jan 2002
Eventconference; 2002-01-01; 2002-01-01 -
Duration: 1 Jan 20021 Jan 2002

Conference

Conferenceconference; 2002-01-01; 2002-01-01
Period1/01/021/01/02

Cite this

Kyriakopoulos, K., & Moorman, C. (2002). Creating Market Complementarities in Product Development. In AMA Winter Market Educators' Conference Proceedings AMA.