Corporate/Non-Profit Partnerships: The Impact on Brand Equity

Research output: Working paper / Preprint › Working paper

Original language	English
Place of Publication	onbekend
Publisher	Marketing & Supply Chain Management
Publication status	Published - 1 Jan 2003

Series	MAXX Working Paper
Number	2003-09

Cite this

@techreport{11f28e6b9ee44b0c8c744f52894acabe,

title = "Corporate/Non-Profit Partnerships: The Impact on Brand Equity",

author = "M.F.N.S. Wilderen and J. Ouwersloot",

year = "2003",

month = jan,

day = "1",

language = "English",

series = "MAXX Working Paper",

publisher = "Marketing \& Supply Chain Management",

number = "2003-09",

type = "WorkingPaper",

institution = "Marketing \& Supply Chain Management",

}