Corporate/Non-Profit Partnerships: The Impact on Brand Equity

M.F.N.S. Wilderen, J. Ouwersloot

Research output: Working paperProfessional

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMAXX Working Paper
Number2003-09

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