Corporate/Non-Profit Partnerships: The Impact on Brand Equity

M.F.N.S. Wilderen, J. Ouwersloot

Research output: Working paperProfessional

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMAXX Working Paper
Number2003-09

Cite this

Wilderen, M. F. N. S., & Ouwersloot, J. (2003). Corporate/Non-Profit Partnerships: The Impact on Brand Equity. Marketing & Supply Chain Management. MAXX Working Paper, No. 2003-09