Cooperatives’ organizational restructuring, strategic attributes and performance: The case of agribusiness cooperatives in Greece

T. Benos, N. Kalogeras, F. Verhees, P. Sergaki, J.M.E. Pennings

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

We develop a classification of traditional versus restructured cooperative organizational attributes based on an inductive approach. Using this classification and integrating concepts from the business literature (i.e., market and brand orientation), we hypothesize three types of relationships: (a) the influence of organizational attributes, i.e., ownership, control and cost/benefit allocation, on organizational performance; (b) the influence of strategic, i.e., market and brand orientation, attributes on organizational performance, and (c) the influence of organizational attributes on market orientation. We examine these relationships empirically in two studies. In study 1, using data from 114 agribusiness cooperatives, we demonstrate that strategic attributes have a greater influence on organizational performance than organizational attributes. In study 2, we replicate the design from study 1, i.e., tracking attribute scores over time, with a subsample of 25 cooperatives 4 years later. This second study generally confirms the findings of study 1. Taken together, the results suggest that greater emphasis should be placed on strategic attributes both in the literature and in practice.
Original languageEnglish
Pages (from-to)127-150
Number of pages24
JournalAgribusiness
Volume32
Issue number1
Early online date7 Jul 2015
DOIs
Publication statusPublished - 2016

JEL classifications

  • q13 - "Agricultural Markets and Marketing; Cooperatives; Agribusiness"

Keywords

  • EXPLORATORY FACTOR-ANALYSIS
  • MARKET ORIENTATION
  • AGRICULTURAL COOPERATIVES
  • BUSINESS PROFITABILITY
  • COUNTERVAILING POWER
  • BRAND ORIENTATION
  • CONTROL RIGHTS
  • FIRMS
  • ANTECEDENTS
  • OWNERSHIP

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