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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry

Research output: Working paper / PreprintWorking paper

556 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages42
DOIs
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMETEOR Research Memorandum
Number089

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