Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry

Research output: Working paperProfessional

373 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages42
DOIs
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMETEOR Research Memorandum
Number089

Cite this