Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Marketing Science Conference
Publication status	Published - 1 Jan 2010
Event	INFORMS - Duration: 1 Jan 2010 → 1 Jan 2010

Conference	INFORMS
Period	1/01/10 → 1/01/10

Cite this

@inproceedings{5f2d18dd15864e82a09b1afdae8a689e,

title = "Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment",

author = "N. Kalogeras and J.M.E. Pennings and {van Ittersum}, K.",

note = "Marketing Science Conference ; INFORMS ; Conference date: 01-01-2010 Through 01-01-2010",

year = "2010",

month = jan,

day = "1",

language = "English",

booktitle = "Marketing Science Conference",

}